Mizati Chooses Strategic Rent-To-Own Store Location

LOS ANGELES, May 3 /PRNewswire-FirstCall/ -- Mizati Luxury Alloy Wheels, Inc. , a distributor of high-quality luxury alloy wheels for passenger cars, sport utility vehicles, vans, and light trucks, announced today that it has chosen its location for the first of its Rent-To-Own (RTO) stores.

Mizati recently announced the formation of "Wheel Lots" that will focus on the RTO wheel and tire business. The Company has chosen to implement stores in the greater Los Angeles area and Inland Empire area. The Inland Empire area is the 14th largest metropolitan area in the country with a population exceeding 4 million people. "These two areas are very representative of our target market. Car culture thrives in these areas with the 92,000 seat California Speedway in Fontana that hosts major NASCAR Busch Series and NEXTEL Cup events," noted Hazel Chu CEO of Mizati Luxury Alloy Wheels, Inc.

Ms. Chu shares strong feelings about Mizati's RTO strategy in relation to the market segment it will cater to. "When I came to the United States to attend college, I couldn't afford a decent car. The ability to customize the car I had gave me a sense of pride and individuality. Our RTO model will give our customers a chance to attain luxury wheels at affordable prices," Ms. Chu noted.

Mizati also sees the RTO segment as an opportunity to increase brand equity and profitability. In a November, 2006 RTO Magazine article, Premier Wheel Rentals President, Scott Savell asserted that his company's stand-alone RTO wheel and tire stores consistently produce revenues of $75,000 per month and higher. Mizati will gain a competitive advantage in this segment by realizing higher margins on Wheel Lots sales than competitors through vertical integration. Wheels will be distributed internally, cutting out the wholesale mark-up paid by most wheel and tire stores. As a wholly owned subsidiary of Mizati, Wheel Lots will also avoid franchise fees that can strain cash positions of competing RTO outlets.

Mizati plans to open its first three locations by the end of the second quarter of this year. "Now that we have the cash to move forward, we can focus on details such as permits, remodeling, and equipment," added Chu.

About Mizati Luxury Alloy Wheels, Inc.

Mizati Luxury Alloy Wheels, Inc. ("Mizati") designs, markets and distributes high-quality custom alloy wheels for passenger cars, sport utility vehicles, vans and light trucks. Incorporated in 2001, the company operates from its corporate headquarters in Walnut, California. Mizati currently markets and distributes three separate and unique brands of luxury wheels, "Mizati(R)," "Hero(TM)" and "Zati(TM)," through a network of 300 dealers and distributors. Mizati has achieved an average annual revenue growth rate of 102% for the past three years.

For more information about Mizati Luxury Alloy Wheels, Inc. , visit the company website at http://www.mizatiwheels.com/

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in MZTI Securities and Exchange Commission filings. MZTI undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Source: Mizati Luxury Alloy Wheels, Inc.